Becoming a Digital-First Communications Team - Matt Brown (IABC Edmonton Podcast Episode 2)
IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm.
Matt Brown was one of the presenters for the session, Becoming a Digital-First Communications Team. The panel of senior practitioners talked about the challenges, pitfalls and rewards of leading their organizations into the digital age.
Matthew is currently the Web and Digital Media Manager at Servus Credit Union, and recently joined the newly formed Digital Banking team. For the past six years, he has been at the center of the marketing department's transformation from being a traditional marketing team to one focused on digital strategy and using insights, analytics and measurable results to drive decision-making. With the formation of the Digital Banking team at Servus, Matthew is now engaged in realizing and bringing their digital strategy to life by focusing on developing an omni-channel web experience for Servus that extends across their member and public facing digital properties.