Corporations aren't people, so how can they be social? - Marc Gordon (IABC Edmonton Podcast Episode 15)

The Forward Thinking workshop event was hosted by IABC Edmonton, Digital Alberta and nForm. This half-day was packed with strategy, tactics, and case studies covering a range of topics related to digital and the customer experience. From the love-hate relationship between organizations and social media, to website usability and the bottom line, the workshop's sessions featured presenters and panelists who have led the charge on digital for their organizations.

Listen to our podcast interview with keynote speaker, Marc Gordon. Marc talks about how companies aren’t social. People are social. That’s why it’s so important for your company to know how to effectively participate in a social media world.

Marc's keynote presentation was sponsored by DDB. The event was made possible with the support of DDB, TopDraw and MacEwan School of Business Public Relations Program.

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Marvin Polis